Key words defined.
Simple definitions of the terms we use across this site.
- Retainer
- A "safety subscription." Instead of paying for a one-time project, you pay a set fee each month to keep an expert on call — so the systems you built stay running, get updated, and continue to support the business as it grows.
- Bottleneck
- A specific point in your workflow where the volume of work exceeds your system's capacity, slowing down the entire production line.
- Workflow
- A sequence of steps to get a job done like an assembly line. We make those steps visible, then we make them smoother and faster.
- Automation
- Setting up software to perform tasks automatically without needing a human to click the buttons every time.
- Blueprint
- A detailed, visual map or plan that shows exactly how something is structured and how all the moving parts connect before you start building.
- Integration
- Connecting two or more different software tools together so they can seamlessly talk to one another and share information automatically.
- Tech Stack
- The total collection of all the digital applications, software, and tools a business uses to run its daily operations.
- System
- A set of regular steps and tools that work together on autopilot to get a specific business job done without you having to do it by hand every day.